Adjust

Adjust is a mobile measurement platform (MMP) that helps you understand where your app users come from and how they interact with your app. This integration allows you to connect in-app events — like purchases or product views — to specific ad campaigns, so you can measure which promotions drive meaningful results.

With this integration, you can:

• Track important customer actions (like purchases or product views)
• Attribute those actions to specific marketing campaigns
• Measure the success of your mobile app promotions
• Support deep linking and deferred deep linking (which help users land on specific app pages, even if the app isn’t installed yet)

This is especially helpful if you're running app install campaigns on platforms like Meta or Google and want to see which campaigns actually drive sales.

Use Cases

Here’s how merchants typically use the Adjust integration:

1. Track Installs from Campaigns

If you’re running ads to get more app downloads, Adjust helps you see which ads led to real installs — and which ones led to purchases or other meaningful actions.

2. Connect User Actions to Ad Campaigns

When a user installs your app and makes a purchase, Adjust links that purchase back to the original ad they clicked — helping you measure your return on ad spend.

3. Support Deep Linking and Deferred Deep Linking

You can create links that take users directly to a specific product page in the app — even if they haven’t installed the app yet. Adjust handles that routing automatically.

4. Analyze Revenue from App Users

Adjust lets you track how much revenue is generated from your mobile app users, helping you understand which platforms bring in the most valuable customers.

FAQs

Q: What’s an App Token and where do I find it?

A: The App Token is a unique ID for your app in Adjust. You'll find it in your Adjust dashboard under your app settings. You need separate tokens for iOS and Android.

Q: What is Event Mapping?

A: Event Mapping links your in-app customer actions (like "add to cart" or "purchase") to Adjust events, so they show up correctly in your Adjust reports.

Q: Do I need a developer to set this up?

A: You may need developer support to complete the initial Adjust SDK integration in your mobile app. After that, most tracking happens automatically through the dashboard settings.

Q: Does this support both iOS and Android?

A: Yes. You'll need to enter App Tokens and event mappings for each platform separately.

Q: What is deferred deep linking?

A: It lets users click a link, install the app, and land directly on a specific screen (like a product or promo) instead of just the home screen.

Q: Can I use another analytics tool with Adjust?

A: Our platform supports only one mobile tracking partner (like Adjust, Appsflyer, or Branch) at a time. If you’re using Adjust, it will be the active integration.