Klaviyo

Klaviyo is a leading marketing automation platform that powers advanced customer engagement, including automated push notification flows, event tracking, and back-in-stock alerts natively within mobile apps.

What Klaviyo Does

Klaviyo allows brands to create highly personalized marketing campaigns based on real-time customer data:

• Automated Flows: Triggers push notifications for specific actions like "Abandoned Cart," "Viewed Product," or "Post-Purchase" follow-ups.
• Event Tracking: Monitors key user behaviors such as "Placed Order," "Added to Cart," and "Product Viewed" to segment audiences.
• Back-in-Stock Alerts: Automatically notifies customers when a previously out-of-stock item they were interested in is replenished.
• Revenue Attribution: Tracks the direct impact of push notification campaigns on app sales and conversion rates.

Appbrew connects your mobile app directly to Klaviyo, enabling seamless, real-time communication between customer activity in the app and your marketing workflows.

Key Integration Features:

1. Native Push Notifications: Launch sophisticated, multi-step push campaigns triggered by customer behavior across the lifecycle from browsing to purchase, rather than relying on one-time broadcasts. Engagement data such as notification opens is tracked to optimize performance.
2. Standard E-commerce Events: The integration captures key in-app actions across the entire shopping journey, including product discovery, cart activity, checkout steps, purchases, wishlist actions, account events, and app installs. This rich data enables highly targeted campaigns and smarter audience segmentation.
3. Back-in-Stock Push: Appbrew enables a native "Notify Me" button on out-of-stock product pages. When the item is restocked in Shopify, Klaviyo triggers a native push notification to the interested users.
4. Unified Customer Profiles: Customer activity in the app is linked to existing Klaviyo profiles using email or phone number. This creates a single, unified view across app, email, and SMS channels, enabling consistent, cross-channel marketing.